Shmacked Creations

Shmacked Creations is a Chicago based cannabis retailer known for their customized smoking accessories. The logo incorporates a hand-drawn flower and typeface that highlights the brand’s creative and authentic values. Muted greens create an aesthetic that is down to earth and reflects Shacked Creation’s laid-back identity. 

The intended audience of Shmacked Creations are individuals who are passionate about cannabis and seek out high-quality, functional, and one-of-a-kind products. I kept the customer in mind when creating functional marketing items such as price menus and banners for live events, which are a nice blend of professional and visually appealing design.

The website reflects the brand's aesthetic and showcases its one-of-a-kind products in a sleek and user-friendly way, providing a seamless and enjoyable experience for potential customers.

When the CEO expressed interest in creating merch, I embroidered the logo on hoodies, crewnecks, t-shirts, tote bags, and created unique products, using my knowledge of sewing, screen printing, and textiles to create an entirely new section of the Shmacked Creations brand.